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What We Believe

We believe benefits should do more than check a box.
They should solve real problems in people’s lives.

Education is one of the biggest financial challenges families face — and one of the most important investments they can make.

Sootchy exists to make that investment easier, more accessible, and built into the systems people already use.

We’re here to transform payroll into opportunity.

Our Core Beliefs

Education shouldn’t equal debt. Families deserve accessible, sustainable ways to prepare for the cost of education.
Benefits should actually benefit. Employees value support for their families more than perks they’ll never use.
Employers can be catalysts for change.The workplace is one of the most powerful channels to improve financial outcomes at scale.
Technology should feel simple.The best solutions fit into existing systems and are easy for people to use every day.

The Bigger Picture

Through the Sootchy Charitable Foundation, we extend this mission beyond the workplace — partnering with communities, cities, and organizations to expand access to education savings and help close the wealth gap.

Latest news & articles

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Where Should I Invest My Child’s Money?
Where Should I Invest My Child’s Money?
Why You Need to Save for College As Soon as Possible
Why You Need to Save for College As Soon as Possible
Who Maintains Control Over a 529 Plan?
Who Maintains Control Over a 529 Plan?
Who is Eligible for a Pell Grant?
Who is Eligible for a Pell Grant?
What States Offer a Tax Deduction for 529 Plans?
What States Offer a Tax Deduction for 529 Plans?
When Should a High Schooler Start Applying for Scholarships?
When Should a High Schooler Start Applying for Scholarships?
What State Has the Cheapest In-State Tuition
What State Has the Cheapest In-State Tuition
What Is the Best Way to Save for Your Child's Future?
What Is the Best Way to Save for Your Child's Future?
What Is Sootchy?
What Is Sootchy?
What Is "Gift of College" and How Does It Work?
What Is "Gift of College" and How Does It Work?
What Happens to a 529 Plan If a Child Doesn't Go to College?
What Happens to a 529 Plan If a Child Doesn't Go to College?
What Happens if You Don't Use Your 529 Plan?
What Happens if You Don't Use Your 529 Plan?
What Fees Are Associated with a 529 Plan in Utah?
What Fees Are Associated with a 529 Plan in Utah?
Virginia 529 Plans | College Savings Accounts in VA
Virginia 529 Plans | College Savings Accounts in VA
What Are the Fastest-Growing Trade Jobs in 2023?
What Are the Fastest-Growing Trade Jobs in 2023?
What Fees Are Associated with 529 Plans in Arkansas?
What Fees Are Associated with 529 Plans in Arkansas?
How to Establish Residency and Qualify for In-State Tuition
How to Establish Residency and Qualify for In-State Tuition
Virginia529 Contribution Limits + Tax Considerations
Virginia529 Contribution Limits + Tax Considerations
Vermont 529 Plans | College Savings Accounts in VT
Vermont 529 Plans | College Savings Accounts in VT
The Vanguard 529 College Savings Plan Review + Guide
The Vanguard 529 College Savings Plan Review + Guide
Utah Educational Savings Plan vs. Vanguard 529: What's the Difference?
Utah Educational Savings Plan vs. Vanguard 529: What's the Difference?
Utah 529 Plan Performance Trend
Utah 529 Plan Performance Trend
Sootchy Shares: Resources and Investing
Sootchy Shares: Resources and Investing
Can I Use a 529 Plan for an MBA?
Can I Use a 529 Plan for an MBA?
Top 5 Most Popular College Majors in The United States
Top 5 Most Popular College Majors in The United States
The Best College Major For Your Personality Type
The Best College Major For Your Personality Type
What Is the Best Financial Gift for a Child?
What Is the Best Financial Gift for a Child?
How to Start a College Fund for a Child or Baby
How to Start a College Fund for a Child or Baby
Sootchy Shares: Compound Interest
Sootchy Shares: Compound Interest
Sootchy Shares: Budget Basics
Sootchy Shares: Budget Basics
Sootchy Celebrates: Mary McLeod Bethune
Sootchy Celebrates: Mary McLeod Bethune
Sootchy Founder David Adefeso Featured in Forbes
Sootchy Founder David Adefeso Featured in Forbes
Sootchy Celebrates: Patsy Takemoto Mink
Sootchy Celebrates: Patsy Takemoto Mink
Sootchy Celebrates: Emma Hart Willard
Sootchy Celebrates: Emma Hart Willard
Should a Grandparent Own a 529 Plan?
Should a Grandparent Own a 529 Plan?
Rhode Island 529 Plans | College Savings Accounts in RI
Rhode Island 529 Plans | College Savings Accounts in RI
Sootchy Celebrates: Alice Freeman Palmer
Sootchy Celebrates: Alice Freeman Palmer
What Is the Maximum Contribution to a 529 Plan in Rhode Island?
What Is the Maximum Contribution to a 529 Plan in Rhode Island?
Should Parents Pay for Their Child's College?
Should Parents Pay for Their Child's College?
How to Open a 529 Plan
How to Open a 529 Plan
What Fees Are Associated with a 529 Plan in North Dakota?
What Fees Are Associated with a 529 Plan in North Dakota?
North Dakota 529 Plans | College Savings Accounts in ND
North Dakota 529 Plans | College Savings Accounts in ND
Sootchy Celebrates: Nathan Hare
Sootchy Celebrates: Nathan Hare
Meet Christopher Gray, the Founder of Scholly
Meet Christopher Gray, the Founder of Scholly
Meet Asha Owens: Co-Founder of BestFit
Meet Asha Owens: Co-Founder of BestFit
What is the Maximum Contribution to a 529 Plan in Vermont?
What is the Maximum Contribution to a 529 Plan in Vermont?
Is Middle School Too Early to Start Thinking About College?
Is Middle School Too Early to Start Thinking About College?
Investing for Your Grandchild: Best Gifts with Tax Benefits
Investing for Your Grandchild: Best Gifts with Tax Benefits
What Is the Maximum Contribution to a 529 Plan in North Dakota?
What Is the Maximum Contribution to a 529 Plan in North Dakota?
What Is the Maximum Contribution to a 529 Plan in Arkansas?
What Is the Maximum Contribution to a 529 Plan in Arkansas?
How Do I Write Off 529 Plan Contributions on My Taxes?
How Do I Write Off 529 Plan Contributions on My Taxes?
How Do I Leave My Assets to My Grandchild?
How Do I Leave My Assets to My Grandchild?
How to Get a Hefty Financial Aid Package for College
How to Get a Hefty Financial Aid Package for College
How Do I Pay for My Child's College Tuition?
How Do I Pay for My Child's College Tuition?
Follow Up to Forbes: An In-Depth Look at Student Loan Forgiveness
Follow Up to Forbes: An In-Depth Look at Student Loan Forgiveness
How to Know if Your School is Eligible for a 529 Plan
How to Know if Your School is Eligible for a 529 Plan
How The State You Study In Affects Your Student Loan Debt
How The State You Study In Affects Your Student Loan Debt
How Much Can I Gift My Child Tax-Free?
How Much Can I Gift My Child Tax-Free?
How Much Should You Save Each Month for Your Child's College?
How Much Should You Save Each Month for Your Child's College?
How Much Money Do You Need to Start a 529 Plan?
How Much Money Do You Need to Start a 529 Plan?
How Much Can Each Parent Contribute to a 529 Plan?
How Much Can Each Parent Contribute to a 529 Plan?
How Many Times Per Year Can You Change the Allocation of a 529 Portfolio?
How Many Times Per Year Can You Change the Allocation of a 529 Portfolio?
How Do I Buy Stock for My Child Or Grandchild?
How Do I Buy Stock for My Child Or Grandchild?
How Do You Teach Children Financial Responsibility?
How Do You Teach Children Financial Responsibility?
How Can I Help My Child Get Scholarships for College?
How Can I Help My Child Get Scholarships for College?
How to Help Your Grandchild Pay for College
How to Help Your Grandchild Pay for College
Sootchy Celebrates: Fanny Jackson Coppin
Sootchy Celebrates: Fanny Jackson Coppin
What Fees Are Associated with 529 Plans in Vermont?
What Fees Are Associated with 529 Plans in Vermont?
Does Utah Have a 529 Plan?
Does Utah Have a 529 Plan?
Does the District of Columbia Have a 529 Plan?
Does the District of Columbia Have a 529 Plan?
Does Having a 529 Plan Hurt Your Chances of Getting Financial Aid?
Does Having a 529 Plan Hurt Your Chances of Getting Financial Aid?
Do You Need Separate 529 Plans for Each Child?
Do You Need Separate 529 Plans for Each Child?
What Is the Best Way to Set Up a College Fund for a Grandchild?
What Is the Best Way to Set Up a College Fund for a Grandchild?
What Is the Max Contribution for a 529 Plan in Utah?
What Is the Max Contribution for a 529 Plan in Utah?
Can You Use a 529 Plan for a Coding Bootcamp?
Can You Use a 529 Plan for a Coding Bootcamp?
Can You Use a 529 Plan Out of State?
Can You Use a 529 Plan Out of State?
Can You Roll a 401(k) into a College Savings Plan?
Can You Roll a 401(k) into a College Savings Plan?
Can You Open a 529 Plan For Yourself?
Can You Open a 529 Plan For Yourself?
Can You Have a Joint Account Owner on a 529 Savings Plan?
Can You Have a Joint Account Owner on a 529 Savings Plan?
Can You Contribute to a 529 Plan Before a Child Is Born?
Can You Contribute to a 529 Plan Before a Child Is Born?
Can You Have More Than One 529 Plan?
Can You Have More Than One 529 Plan?
Can You Have Multiple 529 Plans for One Child?
Can You Have Multiple 529 Plans for One Child?
Can I Transfer a 529 Plan to Another Child?
Can I Transfer a 529 Plan to Another Child?
Can I Roll a 529 Plan into an IRA & Vice Versa?
Can I Roll a 529 Plan into an IRA & Vice Versa?
Can I Use a 529 Plan to Pay for Medical School?
Can I Use a 529 Plan to Pay for Medical School?
Can Parents Pay Their Child's Student Loan?
Can Parents Pay Their Child's Student Loan?
Can a Grandparent Open a Savings Account for a Child?
Can a Grandparent Open a Savings Account for a Child?
Can 529 Plans Lose Money?
Can 529 Plans Lose Money?
Can 529 Programs Be Used for Graduate School?
Can 529 Programs Be Used for Graduate School?
Can 529 Plans Be Used for Law School?
Can 529 Plans Be Used for Law School?
Can I Use My 529 Plan to Pay for Room and Board?
Can I Use My 529 Plan to Pay for Room and Board?
Biden’s Appointment Could Mean New Opportunity for 529 Plans
Biden’s Appointment Could Mean New Opportunity for 529 Plans
Can a 529 Plan Pay for Private High School?
Can a 529 Plan Pay for Private High School?
Bringing Value Back to 529s
Bringing Value Back to 529s
Can a 529 Plan Pay for Private Elementary School?
Can a 529 Plan Pay for Private Elementary School?
Can a 529 Plan Be Used for Trade School?
Can a 529 Plan Be Used for Trade School?
What To Look For In a College Savings Account
What To Look For In a College Savings Account
What Is the Best Way to Pay for College Tuition?
What Is the Best Way to Pay for College Tuition?
Arkansas 529 Plans | College Savings Accounts in AR
Arkansas 529 Plans | College Savings Accounts in AR
A Guide to the FAFSA for College
A Guide to the FAFSA for College